How Latino Entrepreneurs Are Paving The Way Forward In An Unprecedented Year.

By Lyanne Alfaro | Latino entrepreneurship in the U.S. economy.

Some entrepreneurs are positioning the moment as an opportunity beyond U.S. borders. Among them is Carlos Otaola, CEO & Founder of Urban Tech, investing in founders and transformative technologies in Latin America. He shares that Latin America is at one of the most powerful turning points for tech and transformation globally.

“We’re not just talking about untapped markets—we’re talking about deeply human challenges in healthcare, education, mobility, and financial access that are demanding real, scalable solutions,” he said about the growth opportunity in the region.

Latin America hit record high investment levels in 2021, and in 2024 it remains strong, hitting $4.2 billion in 2024 — up 27% from the previous year with the rise of digitization, AI and gradual decoupling from the U.S. and China, per Crunchbase.

“If you grew up in Latin America, you’ve already learned to navigate uncertainty. You develop a sixth sense for resilience, for solving creatively, for moving fast in systems that weren’t built for you.